Search engine marketing, often known as pay-per-click advertising, is a sort of online advertising that is used to increase a website’s exposure on search engine results pages (SERPs) to attract qualified traffic to a website. Essentially, it operates on a Pay-Per-Click model, with advertisers paying only when a user interacts with or clicks on an ad, leading to the user being directed to the advertiser’s landing page.

Learn how to increase the effectiveness of your Pay per Click, Google AdWords, Bing Ads, or any other online advertising platform by doubling, tripling, or even quadrupling its performance. Earn more revenue and get more value out of your advertising spend than you ever imagined was possible before. You will learn the ins and outs of Pay-Per-Click advertising, display advertising, conversion optimization, and web analytics by taking this PPC training course. Improve your understanding of bidding strategies, ranking algorithms, performance measurement, ad platforms, lead generation improvement, and search engine marketing so that you can create campaigns that generate measurable returns on investment.

To reach digital audiences, paid marketing is the most effective method. Paid marketing accounts for more than 40% of all Digital Marketing spending (Source: Marin Software). There is a significant increase in paid digital spending, as well as a significant increase in global demand for Pay-Per-Click specialists.