Consumer Behavior

Market to Different Generations

How to Market to Different Generations

How to Use Online Reviews to Market to Different Generations – Which generation—Baby Boomers, Gen Xers, Millennials, or Generation Z—are your customers? They most certainly represent a blend of at least two of these generations, but how well do you understand their distinctions? It will be easier for you to build and fine-tune your marketing […]

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Behavioral audience

Behavioral Audience Targeting in the Digital World

  Behavioral audience targeting – those days are gone when mass targeted marketing campaigns would attract your ideal customer. Think about that billboard ad you pass on your way to work. Those who aren’t will be impervious to the brand messaging on the billboard. This ‘hit or miss’ marketing strategy might have worked for conventional

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