SEO for Plumbers and Marketing For Plumbing Companies
As a plumber or a plumbing company, you may face a significant amount of competition from your peers when establishing yourself in your community. Not only are you trying to stand apart by delivering superior service to your customers, but you’re also directly competing with neighboring plumbing companies in your city. Where marketing for plumbing companies becomes a hustle, SEO for plumbers becomes a critical weapon to win this war game.
While in the past, simple word-of-mouth marketing was more than sufficient to drive your business, these days, you need to also drive traffic to your website through clear and precise search engine optimization as well.
Why Is SEO Is Important for Plumbers?
The plumbing industry is highly competitive, netting over $105 billion in revenue every year. Furthermore, it continues to grow at a rate of 2 percent annually, which means that this industry will be even more congested in the coming years. To help your plumbing business secure customers, you need to boost your website’s SEO.
SEO marketing plays around with the searcher’s keyword choice, which again revolves around the household owner’s search intent who wants plumbing services.
For example, if a homeowner is sensitive about the quality of the plumbing services and does not want to take and 2nd chance with his current expensive plumbing fittings, they would include terms such as “best plumber” or “top-rated plumber” in the search query. If your brand is associated with such terms inside the Google algorithm in a certain area, you will pop right on the top and vice versa.
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SEO Is the New Word-of-Mouth
Gone are the days of people accepting a referral from their friends. Instead, more and more people choose to check Google and select their plumber from the top hits on their search results for a reliable plumber recommendation.
Ways to Increase SEO on Your Plumbing Website
There are several ways to boost the SEO of your website effectively. One way to help increase your company’s listing on search engines is through keyword targeting. However, it’s important to be aware that many keywords are already prevalent, which means you’ll want to diversify which words you elect to use.
For instance, while “plumber near me” may get you a few hits, more specific keywords like “plumber in X city” can successfully improve your website’s ranking.
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Conversely, you’ll want to avoid so-called “black hat” tactics to drive traffic to your website. While it may be tempting to use these methods, it can quickly backfire and completely sabotage your ranking.
These tactics include:
- Keyword stuffing
- Link manipulation
- Spinning articles
- Cloaking
- Hidden words/terms
Hiring Reputable SEO Experts for Your Website
If your goal is to improve your plumbing company’s bottom line and drive growth, you’ll need a trusted SEO expert to improve your website’s ranking. Taking the time to optimize your website significantly pays off in the long term, which is more than worth it.
If you’re ready to grow your plumbing business, please don’t hesitate to reach out to us today to learn more about our SEO services for plumbers.
