Confused about how to play the search engine game? Let’s dig into it. Exploring the reasons Why Your SEO Strategy Have Failed Recently?
Your SEO isn’t failing because Google hates you or because you’ve been hit with some unexplained penalty on the search engine. While it may be tempting to blame the website’s inability, the truth is that SEO marketing fails for several more boring reasons.
Let’s talk about these today!
Out-Of-Date Tactics
Since Google and other search engines continuously update their algorithms for better customer results, SEO shifts regularly. If you find your SEO plan failing, don’t forget to check if your strategies are obsolete. Read this article to know the recent Google updates and how they can affect your website.
Poor User Experience
There is more to SEO than onsite optimization and inbound connections. The most recent Google update has now added user experience as one of the major ranking factors. Google Page Insight’s tool will examine your web page and let you know the elements you need to improve to get a better rank. Read this article on What is Google Web Page Insights, and how do they affect SEO rankings?
Competitive Niche
Sometimes On and Off-page SEO is not the solution to your SEO problems. If you operate in an industry with massive competition, naturally, it becomes harder to rank on the first page. It’s the basic demand and supply rule. If such is the case, be consistent, make some dynamic improvements on your web page so you can stand out. That is the best you can do in the current circumstances.
We have listed down some other reasons to educate you on your SEO downfall. Going over these will help you understand why your SEO strategy has failed recently.
? Impatience is a killing factor. SEO is the game of patience. Maybe you are just expecting the results too quickly? Just wait and keep on doing what you are doing. An average SEO campaign takes 3 to 6 months to give you visible results on data monitoring tools.
? If you are not using social media as part of your SEO strategy, you are missing out. Learn about what is the relationship between social media & SEO marketing?
? Be intentional about internal linking. By that, I mean connect relevant pages.
? Are you targeting keywords that are too competitive and have high SEO competition?
? Are you not checking for broken links? Go to Google Console and review your core web vitals now.
? When was the last time you checked your website speed? May be website is too slow. Check your website speed for free here.
? Not consulting analytics to see what’s working? This is digital marketing 101. Start looking at data!
? Not paying attention to user intent? Certain key phrases depict certain intentions. If your goal is education, go after educational keywords, for example. “Which SEO strategy could work for me?”
? Are you using long-tail keywords? They have less competition. It’s easier to rank for them.
? Be more focused on content theme and value instead of just keywords. Don’t get lost in the keyword war.
? Maybe your content is too short. Go for at least 500 words per page for optimal SEO word count.
? Do you think backlinks will happen on their own? Think again! They won’t come until you work for it.
? Maybe you are targeting keywords that aren’t competitive enough?
? Use enough outbound links. 2 to 3 outbound links are a good count for your web page.
? Don’t use guest blogging as the sole means of link building. Look into relationship building.
? Customize your site links for a better user experience
? If you are assuming that on-page optimization is all you need to do? Think again. SEO is a collective strategy of multiple consistent efforts.
? Do not automate the creation of title tags. Write them yourself and with care.
? Do you think XML sitemaps are obsolete? Well, they are not.
? Are you ignoring the meta descriptions of your pages? Don’t, please.
My SEO Strategy Have Failed recently & needs help from the experts!
If you’ve taken the wise decision to focus on enhancing the SEO of your website but aren’t getting any progress in terms of improved page views, leads, or sales, it’s time to dig at why your SEO campaign is struggling. Don’t get worried because of your busy schedule. We will be more than happy to help you to improve your SEO strategy.
Feel free to schedule your free consultation.
