Social Media

Although conventional marketing strategies are still extensively employed and advantageous to businesses, digital and social media marketing

Which Social Platforms Work Best for Each Industry?

Businesses used to promote in various media in conventional marketing, including magazines, newspapers, billboards, radio, and television ads. The tone and location of the advertisements rely on their target market and specialty. Professional marketers nowadays still deal with the same challenges but have somewhat different solutions. Although conventional marketing strategies are still extensively employed and […]

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How to Run a Successful Contest Campaign on Instagram

How to run a Successful Contest Campaign on Instagram?

Running a Contest Campaign on Instagram – Where to Start! There is no straight or devised method for best marketing practices. Each business operates how it sees fit according to the target and goals. However, there are certain ways through which the efficiency and efficacy of digital campaigns are maximized. Small businesses with limited resources

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Facebook Ad Optimization Hacks For Small Businesses

Facebook Ad Optimization Hacks for Small Businesses

Facebook aims to provide the content that its customers would most appreciate and find most appropriate. Hence we see a considerable amount reduction in organic reach for Facebook posts. Some marketers also say it is as small as dead. This reduced reach presents a specific problem for small businesses. They need to spend a massive chunk

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What’s the Deal Between Social Media & SEO Marketing?

The connection between Social Media & SEO Marketing

What is the relationship between social media & SEO marketing? Even though they might both start with the letter “S,” they are different in the world of marketing. Around 2010 it was not believed as strongly as now that social media directly impacts search engine optimization results. Today in the world of eCommerce and online

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